CBC Radio x The FADER

CONTENT CBC Radio The Block Branded Editorial Writer Ahead of the 2021 premiere of CBC Music’s The Block, the show hoped to establish itself as a go-to platform for Black Canadian music and its history. In partnership with The FADER, I crafted a 6-post, long-form content roll-out that introduced the show and laid the contextual foundation […]

Jupiter HR

COPY JupiterHR Copywriter For JupiterHR.ca, led by career coach and technical recruiter Jermaine Murray, I crafted website copy reflective of the brand’s mission to pair Black candidates with tech roles. To match recently updated visual branding that leaned into Jupiter’s astrological and planetary characteristics, I incorporated nods to the concept of space exploration and star alignment. […]

Goodszilla

WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]

2021 Prism Prize

TV + DIGITAL 2021 Prism Prize Digital Broadcast Scriptwriter, segment producer Back to Work

Meta Elevate (Social)

COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, […]

Splice x The FADER

CONTENT Splice Branded Editorial Writer view project Back to Work

Crocs Echo Your Streets

CONTENT Crocs Echo Your Streets Campaign Writer VIEW PROJECT Back to Work

Next Stop Season 2

TV + DIGITAL next Stop season 2 Screenwriter, story editor Back to Work