Infiniti QX60 Activation
CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for Infiniti’s Infinitely You brand installation to incorporate the legacy of women in Hip-Hop. I crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s […]
Sonos Radio R&B Collective
CREATIVE Sonos Radio R&B Collective Curator, Copywriter For Sonos, I curate and provide overall programming strategy for flagship station R&B Collective, Drake discography-focused Champagne Poetry, and downtempo station Candlelight Soul, and write voice-over copy for station throws, bumpers, and in-platform ads. Back to Work
Soundcloud Auras
CREATIVE SoundCloud Auras R&B Vertical Curator, Community Manager I curated and maintained a 17,000-follower community of over 25 total playlists within Soundcloud’s Auras R&B vertical based on emerging trends, new music releases, and chart data. I also pitched and built original playlists including Island Soul, Afro Soul, and Up Top: Canadian R&B, and provided research, […]
Nia Centre for the Arts
TV + DIGITAL Nia Centre Relaunch Campaign Scriptwriter https://vimeo.com/1030598767 As part of its relaunch campaign, Toronto-based not-for-profit arts facility Nia Centre for the Arts needed impactful and nuanced video scripting that incorporated nods to the community it directly serves—Toronto’s Little Jamaica—as well as the city’s wider Black creative community. Working alongside New York-based creative agency Joan Creative, I […]
Genius IQ BBQ
CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP […]
Meta Elevate Live
TV + DIGITAL Meta Elevate Live Writer, Producer For Meta’s Black and Latinx entrepreneur-focused initiative Elevate, I managed digital pre-production, developing concepts, writing discussion points and questions, and pre-interviewing guests for their Elevate Live interview series. In addition to production, I wrote supporting social copy as well as long-form editorial content. I was cognizant of the […]
MLS ‘The Jersey Swap” Branded Editorial
CONTENT MLS The Jersey Swap Branded Editorial Writer VIEW PROJECT Back to Work
ET Canada: ‘FORWARD’
TV + DIGITAL ET Canada FORWARD: the Future of Black Entertainment Screenwriter, Segment producer Back to Work
‘On De Road’
TV + DIGITAL ET CanadaOn De Road with Toronto Caribbean Carnival Scriptwriter, segment producer https://vimeo.com/1030598499https://vimeo.com/1030599366 Back to Work
BandLab x The FADER
CONTENT BandLab Opportunities Writer Music platforms BandLab and ReverbNation partnered for the initiative Opportunities, offering emerging artists the chance to be featured on a large music media platform while also promoting each brand’s utility in assisting musicians. For The FADER, I highlighted the initiative’s biggest success stories to create brand awareness for both brands in this ongoing […]