More Branded Editorial
CONTENT more branded editorial Writer, editor Back to Work
All Content Marketing
CONTENT Content Marketing Writer, Editor Back to Work
Journalism
JOURNALISM FULL EDITORIAL PORTFOLIO Back to Work
2024 Juno Awards
CONTENT 2024 Juno Awards Branded Editorial Writer Back to Work
Hometown Sounds
CONTENT Serato Hometown Sounds Branded Editorial Writer To support the release of the digital audio workstation program Sertao’s new plug-in Sample 2.0, I conducted product research and in-depth interviews to write long-form editorials around the brand’s docuseries, Hometown Sounds. VIEW PROJECT Back to Work
Ruth & Gem Home
CREATIVE Ruth & Gem Home Goods Founder, Brand Director Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing. With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to […]
Coast Capital Savings
COPY Coast Capital Digital Campaigns Copywriter For Vancouver, British Columbia-based credit union Coast Capital Savings, I crafted wide-ranging marketing copy for their website, E-mail campaigns, social posts, in-branch signage, and mobile app. Boasting a brand voice focused on providing accessible financial tools and resources to clients at all levels of financial literacy, I’ve also crafted […]
Coast Capital Wealth
COPY Coast Capital Wealth Microsite Copywriter Vancouver, Canada-based credit union Coast Capital Savings wanted to create a stand-alone website highlighting wealth management services to their existing and prospective client base. While their wider brand voice takes on the role of a friendly, non-judgemental guide or educator assisting those at any level of financial literacy, this […]
Infiniti QX60 Activation
CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for the brand’s Infinitely You brand installation to incorporate the legacy of women in hip-hop and crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the […]
Soundcloud Auras
CREATIVE SoundCloud Auras R&B Vertical Screenwriter, story editor I curated and maintained a 17,000-follower community of over 25 total playlists within Soundcloud’s Auras R&B vertical based on emerging trends, new music releases, and chart data. I also pitched and built original playlists including Island Soul, Afro Soul, and Up Top: Canadian R&B, and provided research, […]