Nia Centre for the Arts
TV + DIGITAL Nia Centre Relaunch Campaign Scriptwriter https://vimeo.com/1030598767 As part of its relaunch campaign, Toronto-based not-for-profit arts facility Nia Centre for the Arts needed impactful and nuanced video scripting that incorporated nods to the community it directly serves—Toronto’s Little Jamaica—as well as the city’s wider Black creative community. Working alongside New York-based creative agency Joan Creative, I […]
Genius IQ BBQ
CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP […]
Meta Elevate Live
TV + DIGITAL Meta Elevate Live Writer, Producer For Meta’s Black and Latinx entrepreneur-focused initiative Elevate, I managed digital pre-production, developing concepts, writing discussion points and questions, and pre-interviewing guests for their Elevate Live interview series. In addition to production, I wrote supporting social copy as well as long-form editorial content. I was cognizant of the […]
ET Canada: ‘FORWARD’
TV + DIGITAL ET Canada FORWARD: the Future of Black Entertainment Screenwriter, Segment producer Back to Work
‘On De Road’
TV + DIGITAL ET CanadaOn De Road with Toronto Caribbean Carnival Scriptwriter, segment producer https://vimeo.com/1030598499https://vimeo.com/1030599366 Back to Work
BandLab x The FADER
CONTENT BandLab Opportunities Writer Music platforms BandLab and ReverbNation partnered for the initiative Opportunities, offering emerging artists the chance to be featured on a large music media platform while also promoting each brand’s utility in assisting musicians. For The FADER, I highlighted the initiative’s biggest success stories to create brand awareness for both brands in this ongoing […]
CBC Radio x The FADER
CONTENT CBC Radio The Block Branded Editorial Writer Ahead of the 2021 premiere of CBC Music’s The Block, the show hoped to establish itself as a go-to platform for Black Canadian music and its history. In partnership with The FADER, I crafted a 6-post, long-form content roll-out that introduced the show and laid the contextual foundation […]
Jupiter HR
COPY JupiterHR Copywriter For JupiterHR.ca, led by career coach and technical recruiter Jermaine Murray, I crafted website copy reflective of the brand’s mission to pair Black candidates with tech roles. To match recently updated visual branding that leaned into Jupiter’s astrological and planetary characteristics, I incorporated nods to the concept of space exploration and star alignment. […]
Goodszilla
WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]
2021 Prism Prize
TV + DIGITAL 2021 Prism Prize Digital Broadcast Scriptwriter, segment producer Back to Work