Ruth & Gem Home

CREATIVE Ruth & Gem Home Goods Founder, Brand Director Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing. With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to […]

Coast Capital Savings

COPY Coast Capital Digital Campaigns Copywriter For Vancouver, British Columbia-based credit union Coast Capital Savings, I crafted wide-ranging marketing copy for their website, E-mail campaigns, social posts, in-branch signage, and mobile app. Boasting a brand voice focused on providing accessible financial tools and resources to clients at all levels of financial literacy, I’ve also crafted […]

Coast Capital Wealth

COPY Coast Capital Wealth Microsite Copywriter Vancouver, Canada-based credit union Coast Capital Savings wanted to create a stand-alone website highlighting wealth management services to their existing and prospective client base. While their wider brand voice takes on the role of a friendly, non-judgemental guide or educator assisting those at any level of financial literacy, this […]

Goodszilla

WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]

Meta Elevate (Social)

COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, […]