Ruth & Gem Home

CREATIVE Ruth & Gem Home Goods Founder, Brand Director Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing. With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to […]

Genius IQ BBQ

CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP […]

Goodszilla

WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]

Meta Elevate (Social)

COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, […]