Meta Business
COPY Meta For Business Copywriting Back to Work
eBay (US, UK)
COPY eBay Copywriting Back to Work
Coast Capital Savings
COPY Coast Capital Digital Campaigns Copywriter For Vancouver, British Columbia-based credit union Coast Capital Savings, I crafted wide-ranging marketing copy for their website, E-mail campaigns, social posts, in-branch signage, and mobile app. Boasting a brand voice focused on providing accessible financial tools and resources to clients at all levels of financial literacy, I’ve also crafted […]
Coast Capital Wealth
COPY Coast Capital Wealth Microsite Copywriter Vancouver, Canada-based credit union Coast Capital Savings wanted to create a stand-alone website highlighting wealth management services to their existing and prospective client base. While their wider brand voice takes on the role of a friendly, non-judgemental guide or educator assisting those at any level of financial literacy, this […]
Infiniti QX60 Activation
CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for Infiniti’s Infinitely You brand installation to incorporate the legacy of women in Hip-Hop. I crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s […]
Jupiter HR
COPY JupiterHR Copywriter For JupiterHR.ca, led by career coach and technical recruiter Jermaine Murray, I crafted website copy reflective of the brand’s mission to pair Black candidates with tech roles. To match recently updated visual branding that leaned into Jupiter’s astrological and planetary characteristics, I incorporated nods to the concept of space exploration and star alignment. […]
Goodszilla
WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]
Meta Elevate (Social)
COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, […]