More Branded Editorial
CONTENT more branded editorial Writer, editor Back to Work
All Content Marketing
CONTENT Content Marketing Writer, Editor Back to Work
Journalism
JOURNALISM FULL EDITORIAL PORTFOLIO Back to Work
2024 Juno Awards
CONTENT 2024 Juno Awards Branded Editorial Writer Back to Work
Hometown Sounds
CONTENT Serato Hometown Sounds Branded Editorial Writer To support the release of the digital audio workstation program Sertao’s new plug-in Sample 2.0, I conducted product research and in-depth interviews to write long-form editorials around the brand’s docuseries, Hometown Sounds. VIEW PROJECT Back to Work
BandLab x The FADER
CONTENT BandLab Opportunities Writer Music platforms BandLab and ReverbNation partnered for the initiative Opportunities, offering emerging artists the chance to be featured on a large music media platform while also promoting each brand’s utility in assisting musicians. For The FADER, I highlighted the initiative’s biggest success stories to create brand awareness for both brands in this ongoing […]
CBC Radio x The FADER
CONTENT CBC Radio The Block Branded Editorial Writer Ahead of the 2021 premiere of CBC Music’s The Block, the show hoped to establish itself as a go-to platform for Black Canadian music and its history. In partnership with The FADER, I crafted a 6-post, long-form content roll-out that introduced the show and laid the contextual foundation […]
Jupiter HR
COPY JupiterHR Copywriter For JupiterHR.ca, led by career coach and technical recruiter Jermaine Murray, I crafted website copy reflective of the brand’s mission to pair Black candidates with tech roles. To match recently updated visual branding that leaned into Jupiter’s astrological and planetary characteristics, I incorporated nods to the concept of space exploration and star alignment. […]
Goodszilla
WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized […]
Meta Elevate (Social)
COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, […]