Ruth & Gem Home

CREATIVE Ruth & Gem Home Goods Founder, Brand Director Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing. With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to […]

Infiniti QX60 Activation

CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for Infiniti’s Infinitely You brand installation to incorporate the legacy of women in Hip-Hop. I crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s […]

Sonos Radio R&B Collective

CREATIVE Sonos Radio R&B Collective Curator, Copywriter For Sonos, I curate and provide overall programming strategy for flagship station R&B Collective, Drake discography-focused Champagne Poetry, and downtempo station Candlelight Soul, and write voice-over copy for station throws, bumpers, and in-platform ads. Back to Work

Soundcloud Auras

CREATIVE SoundCloud Auras R&B Vertical Curator, Community Manager I curated and maintained a 17,000-follower community of over 25 total playlists within Soundcloud’s Auras R&B vertical based on emerging trends, new music releases, and chart data. I also pitched and built original playlists including Island Soul, Afro Soul, and Up Top: Canadian R&B, and provided research, […]

Genius IQ BBQ

CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP […]