Ruth & Gem Home Goods Brand & Creative
Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing.
With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to nuanced cultural identity, I design all brand identity elements, and write all branding and digital marketing copy including but not limited to slogans and taglines, website copy, social copy, and e-mail marketing copy.
