Meta Elevate Live & Supporting Content

Role: Content Strategist, Producer, Writer

For Meta’s Black and Latinx entrepreneur-focused initiative Elevate, I managed digital pre-production, developing concepts, writing discussion points and questions, and pre-interviewing guests for their Elevate Live interview series. In addition to production, I wrote supporting social copy as well as long-form editorial content. I was cognizant of the limited resources that speak specifically to the experiences of entrepreneurs from diverse backgrounds and ensured video concepts followed a conversational tone that allowed one week’s topic to flow seamlessly into the next.

Project wins: 1.6 million total views across all produced content

 

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