Role: Creative Strategist, Copywriter
As part of the Genius IQ BBQ, I re-focused an existing creative brief for the brand’s Infinitely You brand installation to incorporate the legacy of women in hip-hop and crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s QX60 vehicle, I recommended visual artist Jade Purple Brown as ideal for the execution of the creative brief. This resulted in striking primary artwork spanning 4×15 feet with additional patterns lining faux brick archways.
