# Sajae Elder | Brand Storyteller & Digital Marketer


## Posts

- [Journalism](https://sajae.work/editorial-writing/): JOURNALISM FULL EDITORIAL PORTFOLIO Back to Work
- [2024 Juno Awards](https://sajae.work/2024-juno-awards/): CONTENT 2024 Juno Awards Branded Editorial Writer Back to Work
- [Hometown Sounds](https://sajae.work/serato-hometown-sounds/): CONTENT Serato Hometown Sounds Branded Editorial Writer To support the release of the digital audio workstation program Sertao’s new plug-in Sample 2.0, I conducted product research and in-depth interviews to write long-form editorials around the brand’s docuseries, Hometown Sounds. VIEW PROJECT Back to Work
- [Ruth & Gem Home](https://sajae.work/ruth-gem-home-goods/): CREATIVE Ruth & Gem Home Goods Founder, Brand Director Home goods brand Ruth & Gem is an affordable luxury brand with bright, Caribbean-inspired visual branding and an ethos focused on memories, wellness, and healing. With an audience of millennial and Gen Z women with a keen interest in interior design, maximalist aesthetics, and art that speaks to nuanced cultural identity, I design all brand identity elements, and write all branding and digital marketing copy including but not limited to slogans and taglines, website copy, social copy, and e-mail marketing copy. Back to Work VIEW PROJECT
- [Coast Capital Savings](https://sajae.work/coast-capital-campaigns/): COPY Coast Capital Digital Campaigns Copywriter For Vancouver, British Columbia-based credit union Coast Capital Savings, I crafted wide-ranging marketing copy for their website, E-mail campaigns, social posts, in-branch signage, and mobile app. Boasting a brand voice focused on providing accessible financial tools and resources to clients at all levels of financial literacy, I’ve also crafted educational blog posts, and lead copy development for their Wealth Management microsite. Back to Work
- [Coast Capital Wealth](https://sajae.work/coast-capital-wealth-microsite/): COPY Coast Capital Wealth Microsite Copywriter Vancouver, Canada-based credit union Coast Capital Savings wanted to create a stand-alone website highlighting wealth management services to their existing and prospective client base. While their wider brand voice takes on the role of a friendly, non-judgemental guide or educator assisting those at any level of financial literacy, this project was a more tailored to the needs of high-net-worth clients more likely to already have a solid understanding of money management, investment products, and wider financial planning For this project, I wrote copy highlighting values that would be most important to this particular client […]
- [Infiniti QX60 Activation](https://sajae.work/infiniti-qx60-brand-activation/): CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for the brand’s Infinitely You brand installation to incorporate the legacy of women in hip-hop and crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s QX60 vehicle, I recommended visual artist Jade Purple Brown as ideal for the execution of the creative brief. This resulted in striking primary artwork spanning 4×15 feet with additional patterns lining faux brick archways. Back to Work
- [Soundcloud Auras](https://sajae.work/soundcloud-auras/): CREATIVE SoundCloud Auras R&B Vertical Screenwriter, story editor I curated and maintained a 17,000-follower community of over 25 total playlists within Soundcloud’s Auras R&B vertical based on emerging trends, new music releases, and chart data. I also pitched and built original playlists including Island Soul, Afro Soul, and Up Top: Canadian R&B, and provided research, insight, and feedback to larger platform initiatives including Soundcloud’s Scenes: SoCal Soul and The Day Ones films. VIEW PROJECT Back to Work
- [Nia Centre for the Arts](https://sajae.work/nia-centre-where-art-makes-culture/): TV + DIGITAL Nia Centre Relaunch Campaign Scriptwriter https://vimeo.com/1030598767 As part of its relaunch campaign, Toronto-based not-for-profit arts facility Nia Centre for the Arts needed impactful and nuanced video scripting that incorporated nods to the community it directly serves—Toronto’s Little Jamaica—as well as the city’s wider Black creative community. Working alongside New York-based creative agency Joan Creative, I co-wrote the campaign’s voiceover script, with key phrasing later repurposed for additional print elements across the wider campaign. This included use within the branded exhibition “Here to Stay,” an experiential activation at TIFF Bell Lightbox that explored spaces that have shaped Toronto culture over the […]
- [Genius IQ BBQ](https://sajae.work/genius-celebrating-hip-hop-50/): CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP Copy direction of licensed music for content venue placement Brand activation ideation for Infiniti and Paco Rabanne Back to Work
- [Meta Elevate Live](https://sajae.work/meta-elevate-elevate-live/): TV + DIGITAL Meta Elevate Live Writer, Producer For Meta’s Black and Latinx entrepreneur-focused initiative Elevate, I managed digital pre-production, developing concepts, writing discussion points and questions, and pre-interviewing guests for their Elevate Live interview series. In addition to production, I wrote supporting social copy as well as long-form editorial content. I was cognizant of the limited resources that speak specifically to the experiences of entrepreneurs from diverse backgrounds and ensured video concepts followed a conversational tone that allowed one week’s topic to flow seamlessly into the next. Back to Work
- [ET Canada: 'FORWARD'](https://sajae.work/et-canada-forward/): TV + DIGITAL ET Canada FORWARD: the Future of Black Entertainment Screenwriter, Segment producer Back to Work
- ['On De Road'](https://sajae.work/et-canada-on-de-road-with-toronto-caribbean-carnival/): TV + DIGITAL ET CanadaOn De Road with Toronto Caribbean Carnival Scriptwriter, segment producer​ https://vimeo.com/1030598499https://vimeo.com/1030599366 Back to Work
- [BandLab x The FADER](https://sajae.work/bandlab-opportunities/): CONTENT BandLab Opportunities Writer Music platforms BandLab and ReverbNation partnered for the initiative Opportunities, offering emerging artists the chance to be featured on a large music media platform while also promoting each brand’s utility in assisting musicians. For The FADER, I highlighted the initiative’s biggest success stories to create brand awareness for both brands in this ongoing content series. view project Back to Work
- [CBC Radio x The FADER](https://sajae.work/cbc-radio-the-block-branded-content-series/): CONTENT CBC Radio The Block Branded Editorial Writer Ahead of the 2021 premiere of CBC Music’s The Block, the show hoped to establish itself as a go-to platform for Black Canadian music and its history. In partnership with The FADER, I crafted a 6-post, long-form content roll-out that introduced the show and laid the contextual foundation of the Black Canadian music history it pulls from. VIEW PROJECT Back to Work
- [Jupiter HR](https://sajae.work/jupiter-hr-website-copy/): COPY JupiterHR Copywriter For JupiterHR.ca, led by career coach and technical recruiter Jermaine Murray, I crafted website copy reflective of the brand’s mission to pair Black candidates with tech roles. To match recently updated visual branding that leaned into Jupiter’s astrological and planetary characteristics, I incorporated nods to the concept of space exploration and star alignment. VIEW PROJECT Back to Work
- [Goodszilla](https://sajae.work/goodszilla/): WEB COPY Goodszilla Copywriter For Goodszilla, a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences, I crafted website copy that pulled from its purpose-driven and charitable brand voice. I maintained a focus on the positive impact of their main solutions, an e-commerce plugin called Conscious Cart, point-of-sale tools, and personalized campaign management, while making their utility clear to potential clients. Back to Work
- [2021 Prism Prize](https://sajae.work/2021-prism-prize/): TV + DIGITAL 2021 Prism Prize Digital Broadcast Scriptwriter, segment producer Back to Work
- [Meta Elevate (Social)](https://sajae.work/meta-elevate-social/): COPY Meta Elevate Social Copywriter For Meta Elevate, a sub brand focused on Black and Latinx entrepreneurship, I craft social copy that focuses on business development, community-building, and storytelling. Following the release of new features, I specifically write copy that provides use cases and suggestions for business owners. Captions typically end with prompts to share, save, or comment, encouraging followers to share valuable information with other business owners, create their own resource archive of Meta Elevate posts, or as a way to connect with a wider community of business owners. Other key content pieces are long-form posts that highlight small […]
- [Splice x The FADER](https://sajae.work/select-splice-branded-content-series/): CONTENT Splice Branded Editorial Writer view project Back to Work
- [Crocs Echo Your Streets](https://sajae.work/crocs-echo-your-streets/): CONTENT Crocs Echo Your Streets Campaign Writer VIEW PROJECT Back to Work
- [Next Stop Season 2](https://sajae.work/next-stop-season-2/): TV + DIGITAL next Stop season 2 Screenwriter, story editor Back to Work

## Pages

- [Contact](https://sajae.work/contact/): Want to work with me?
- [Home](https://sajae.work/): I’m a brand storyteller and digital marketer working at the intersection of culture and tech. see my work
- [Kind Words](https://sajae.work/kind-words/): A deft copywriter, a poignant cultural critic, and a veritable content strategy expert, any organization would be so lucky to have her on their team. Mike Sheffield former Senior Branded Content Editor, Culture & Innovation, Bustle Digital Group Studios Sajae isn’t just a freelance writer; she’s a masterful storyteller, a keen cultural observer, and was a breath of fresh air for The 2024 JUNO Awards. Jamelia Campbell Senior Manager, Marketing & Communications, CARAS I have still yet to come across another creative who crafts questions and writes with Sajae’s level of intentionality. Tiffany Davey Co-Founder, High Season Co Sajae’s approach […]
- [About](https://sajae.work/about/): I’m a writer, digital marketer and all-around brand storyteller working across multiple industries. From writing for publications like The FADER to managing communities for streaming platforms like SoundCloud, I deliver content and strategy that drives audience growth. (I also help diverse e-comm brand owners through Seen Copy Studio!) Having spent a decade covering music and pop culture for outlets like Complex and Buzzfeed, I’ve also produced for radio and TV, and served as a screenwriter and story editor on the Canadian Screen Award-nominated web series Next Stop. Linkedin Envelope
- [Work](https://sajae.work/work/): Brand & Creative Branded Editorial copywriting Digital Marketing Journalism TV + Digital


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