Infiniti QX60 Brand Activation
As part of the Genius IQ BBQ, I re-focused an existing creative brief for the brand’s Infinitely You brand installation to incorporate the legacy of women in hip-hop and crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s QX60 vehicle, I recommended visual artist Jade Purple Brown as ideal for the execution of the creative brief. This resulted in striking primary artwork spanning 4x15 feet with additional patterns lining faux brick archways.
