As part of the Genius IQ BBQ, I re-focused an existing creative brief for Infiniti’s Infinitely You brand installation to incorporate the legacy of women in Hip-Hop. I crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the brand’s QX60 vehicle, I recommended visual artist Jade Purple Brown as ideal for the execution of the creative brief. The result was striking primary artwork, spanning 4×15 feet and wrapped around a faux water tower, with additional patterns lining faux brick archways.