Infiniti QX60 Activation

CREATIVE Infiniti QX60 Brand Activation Copywriting, Ideation As part of the Genius IQ BBQ, I re-focused an existing creative brief for the brand’s Infinitely You brand installation to incorporate the legacy of women in hip-hop and crafted all relevant client, brief, and project copy. Serving as an interactive product testing and photo opportunity surrounding the […]

Soundcloud Auras

CREATIVE SoundCloud Auras R&B Vertical Screenwriter, story editor I curated and maintained a 17,000-follower community of over 25 total playlists within Soundcloud’s Auras R&B vertical based on emerging trends, new music releases, and chart data. I also pitched and built original playlists including Island Soul, Afro Soul, and Up Top: Canadian R&B, and provided research, […]

Genius IQ BBQ

CREATIVE Genius IQ BBQ Copywriting, Copy Direction, Creative Ideation For the 2023 Genius IQ BBQ, I worked closely with New York City-based agency SuperFly, using my expertise to craft, copyedit, refine, and direct project and in-event copy, including but not limited to: Pitch decks Creative briefs Artist bios and statements Wayfinding, event information, and RSVP […]